EPIMAX® in the news
Take a look below to see where EPIMAX® has been featured in the media.
Mail Online
May 2025
The EPIMAX® and National Eczema Society ‘Menopause and Eczema: Impacts and Insights’ research project was featured by Meike Leonard in the Mail Online and in print in the Mail on Sunday.
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National World
January 2025
The EPIMAX® range was featured in James Cliff’s National World article; ‘Sensitive skin in winter: Five tips from a dermatology nurse’.
Read the top tips shared by Dermatology Nurse Consultant, Paula Oliver on how to protect and nourish your skin during the colder months.
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Pharmacy Product of the Year – Consumer’s Choice
March 2024
EPIMAX® Eyelid Ointment has won the ‘Consumer’s Choice Pharmacy Product of The Year’ award in the skin care category! Pharmacy customers voted on the products they found to be:
- Most effective
- Best value
- Most trusted
and EPIMAX® Eyelid Ointment came out on top.
We are very proud of this achievement and are pleased that pharmacy customers enjoy using the Eyelid Ointment.
Woman & Home
November 2023
EPIMAX® Original Cream was featured in Beauty Editor, Stephanie Maylor’s article ‘The best body creams for dry skin that soften, soothe and de-scale’.
Stephanie explained “I found doubling this [EPIMAX® Original Cream] up as a body wash in the shower really helped alleviate my scratchy dry skin. As an emollient, it helps trap moisture in the skin. The texture was pleasant and light, and it did a top-notch job at soothing a particularly pesky patch of scratchy skin below my knee…”
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The Beauty Advisor by Beauty Magazine
March 2022
EPIMAX® Oatmeal Cream was selected as a highly commended product in the Best Beauty on a Budget category at the ASOS Beauty Awards 2022.
The Beauty Advisor by Beauty Magazine said the following about EPIMAX® Oatmeal Cream: “This moisturiser provides light hydration and protection for sensitive skin without breaking the bank. Colloidal oatmeal helps to soothe dry skin, eczema and psoriasis symptoms triggered by allergens in the environment and moisturises skin to protect against irritants. It can be used as a moisturiser by smoothing into the skin in the direction of hair growth, or as a body wash in the shower to leave the skin feeling soft and comfortable.”
Mail Online
July 2021
EPIMAX® Moisturising Cream was featured in Elsa McAlonan’s Beauty Upgrades: Is dermaplanning bad for my skin?
Cosmetic dermatologist Dr Sam Bunting explains: ‘If you find your skin is irritated after a treatment, I’d urge you to simplify your skincare.’ EPIMAX® Moisturising Cream is recommended as a fragrance-free, replenishing moisturiser to soothe irritated skin.
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Vogue Online
April 2021
EPIMAX® Oatmeal Cream featured in an article sharing expert advice on how the at-home dermaplaning TikTok trend can irritate your skin.
Dermatology nurse consultant, Paula Oliver, recommended using a “soothing, barrier-building cream” if you have “overdone it”.
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Independent Online
March 2021
EPIMAX® was featured in an article explaining how stress can impact your skin and what you can do to keep your skin feeling comfortable.
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Daily Mail
February 2021
EPIMAX® Moisturising Cream was included in Elsa McAlonan’s Beauty Upgrades, looking at how to soothe your hands if you’re “suffering from the effects of the cold weather or increased handwashing”.
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Express Online
February 2021
EPIMAX® was featured in an article on how to help reduce skin irritation caused by wearing a face covering if you have eczema.
In the article, dermatology nurse consultant, Paula Oliver, shared some top tips including: consider the material the face covering is made from, keep your face covering clean and use EPIMAX® to moisturise your skin after taking your face covering off.
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Daily Express
October 2020
EPIMAX® featured in an article covering the top tips to help eczema sufferers manage skin discomfort as the weather turns colder.
The article included six tips from dermatology nurse consultant, Paula Oliver, to help ease dry and itchy skin, including: avoiding rapid temperature changes and dry air, as well as moisturising with a heavier emollient, such as EPIMAX®.
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Vogue Online
September 2020
EPIMAX® was included in a round-up of the best eczema creams, as part of National Eczema Week.
The article looked at how to approach your skincare routine if you suffer from eczema. One long-term sufferer explained how she soothes her sensitive, dehydrated skin, and keeps flare-ups at bay.
You’ll find EPIMAX® in the gallery of some of the best skincare products for eczema-prone skin.
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